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So what is an idea?
According to our lexicographic friends in Oxford:
A thought or suggestion as to a possible course of action
And Platonic Philosophy teaches us:
An externally existing pattern of which individual things in any class are imperfect copies.
Never could understand what that guy was saying - but there's no need to be rude!
And Short On Ideas:
Fresh thinking, underpinned by a robust commercial model.
Make sense? - it is certainly of more value than the other two
Short On Ideas has been adding value to many companies across a number of product and market sectors for 20 years.
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